Partnership track

Franchise

For investors and local producers who want to run their own production unit under ABRA’s system — we set the standard, the brand and the machinery.

What you get

The production system itself: kiln, press and dryer specified by us, so output matches ABRA quality rather than whatever the local market sells.
The formula and process — raw-material mix, carbonisation, pressing and drying parameters developed by our R&D.
The right to produce under the ABRA brand, with our packaging design and specification sheets.
Quality control against the same lab benchmark: Ministry of Forestry testing, SNI 06-3730-1995, export and domestic grades.
Operator training and process supervision so the first batches meet standard instead of being learned by trial.
A written offtake guarantee: we absorb 5–10 tonnes a month of output that meets grade, so the line has a floor from day one.
Access to our buyer network beyond that guaranteed volume.

Pick a capacity tier at the start: 5, 20, or 50 tonnes a month. The tier decides the machinery set and the space you need.
Location and facility — production space and raw-material access. Territory is open, not exclusive; what matters is that you can obtain the permits to build a plant in your area.
Investment in the machinery and installation set out in the agreement.
Commitment to produce only to the agreed standard: the ABRA brand may not carry off-spec output.
Willingness to be audited — batch sampling and periodic lab testing are part of the arrangement.

Why join

A production business normally fails on one of these six. In this arrangement each one is already solved before your first batch.

The buyer exists before you produce
We guarantee absorption of 5–10 tonnes a month of output that meets grade. Most new production businesses spend their first year looking for buyers; this one starts with a floor under it.
The market is already the largest in the world
Indonesia is the world’s biggest exporter of coconut shell charcoal — 163,321 tonnes in 2022 by International Coconut Community figures. You are not opening a market, you are joining one.
The formula is already tested, not theorised
Our briquette is tested at the Ministry of Forestry laboratory in Bogor against SNI 06-3730-1995. You inherit a specification that has passed, instead of spending months finding one.
You skip the years that break new producers
Carbonisation is simple to describe and hard to control. Buying the same equipment as an established producer does not give the same output — the parameters are the hard part, and you receive ours.
You sell under a brand that already ships abroad
ABRA supplies buyers in seven countries. A new brand needs years to be trusted by an export buyer; this one already is.
Territory is open
No queueing for a region someone else holds. If you can obtain the permits to build in your area, that area is available.

Choose your scale

The tier decides the machinery set, the space you need, and the working capital. Start where you can, move up when the line proves itself.

5tonnes / month
Entry tier. The smallest set of machinery that still produces to specification.
20tonnes / month
Mid tier. Suits a partner with land and working capital already in place.
50tonnes / month
Full tier. Production at the scale our own factory runs.

Investment, royalty and terms follow the tier you choose, and are discussed directly.

Other tracks

Trader Partner

For trading companies and sourcing agents serving export or bulk domestic demand.

Reseller

For distributors, shisha suppliers, BBQ retailers and online sellers reselling under the ABRA brand.

Raw Material Supplier

For coconut farmers, shell collectors and semi-finished charcoal producers who want a steady buyer at a fair price.